Putting together the last details of a solo exhibition always takes more time than planned. For my upcoming solo in November I decided to create my own deadline: I will finish all paintings by the end of September. October provides the time to complete the finishing touches on the work (edges, poetry, varnishing), sending the necessary information to VASA, the host gallery, archiving, advertising and marketing.
Marketing on Facebook and Instagram
Part of my work is learning how to promote it and sell it. Lately I took the opportunity to listen to several different presentations on how to use Facebook and Instagram as the primary vehicles for marketing. One of the webinars suggested better results come with multiple images not only of work available but some of the artist as well. The trick is to have enough engaging photos so the viewer must click to see more. Videos are by far the most popular.
Videos and multiple photo presentations
This week I discovered how difficult it is to produce a video with my iPad. Taking a selfie with this device is also challenging as the button for the camera is nowhere near my available thumb. They designed cellphones for this purpose. Why choose an iPad? Well, if I wish to put up more than one photo at a time on Instagram the iPad is the unit that provides the marketing opportunity. Perhaps I am just technically challenged. Taking the photos directly from Google Photos (where the pictures from my phone and my camera are stored) only allows one at a time posting to Instagram. My husband suggested I ask him to take the videos. Next time.
A book clients can hold
Another marketing tool I am working on for this show is a poetry book. Often the poems created for each piece do not appear beside the paintings. On this occasion I am testing out a little poetry book that people can take to the paintings and read the poem with the artist notes. Cost is prohibitive. Nonetheless I took the time to design something on Word. Shortly I will be taking it to some publishers to see about binding possibilities.
Hiring for marketing
Marketing is all in a day’s work for any artist who wishes to a viable enterprise. Learning curves are expected. Time spent hopefully converts into a growing bank account. Instead of doing the work myself I could hire. That depends on sales or cutting down on materials. Every decision entails a price and a benefit. Keeping a balance is essential. Deciding to have fun helps.