Showing is essential in our profession as artists. Some venues concentrate on the show rather than the selling. Professional salespeople are found in commercial galleries rather than artist run collectives. Often the artist must take on the role of salesperson as well. The advantage is less commission paid. The disadvantage is reduced studio time.
Choice of venues
Up to this point in my career (that’s right! It is not a hobby…) my show place of choice has been artist collectives and various open walls attached to local businesses. I do sell some. My profession, however, is not sales. Lately I have felt a desire to reach beyond my comfort zone and join the ranks of paid artists, that is the realm of a steady sales income.
First on the list is revamping my website. The current mode of thought when approaching galleries is to send a brief introductory email with an attached example of work directing the powers that be toward a fuller experience in the form of a website. I have not reworked my website in quite a while. I have trouble keeping it up to date.
Living in the land of reality I realize a connection to a gallery may not be the answer even if it does manifest. Hence my energies are directed towards other income generating endeavours such as commission work or teaching. Lately, I have been quizzing other artists about how they run their classes with the view to keeping it simple. I have been classically trained and it is a lot of work for which I have no time.
Showing is essential
Time is of the essence. Showing my work consumes more of this precious commodity these days as I am accepted more frequently into all kinds of different locations, sometimes from one end of the province to the other–just a matter of say fifteen hundred kilometers or more. As a result, my productivity needs maintaining to meet the demand. Just showing, however, fills my storage and not my coffers.
I have perhaps found a way to reduce the storage by loaning some work for an extended period to institutions such as long-term care. Showing is essential still and my work is always on display in my own gallery though it accommodates fewer pieces and occupies more space. All in all, this adventure will keep me occupied for some time to come. Life is good.
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